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- Track responsiveness of GT Christmas Flyer
- Drive awareness, registrations and sales on grandandtoy.com
- Drive retail location foot traffic
- Build mobile numbers database
- Help position GT as being more of an office solutions partner
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- To generate traffic on an event-driven Website
- To create a buzz about the campaign
- To generate in store traffic
- To increase the 'coolness' perception of the brand by its consumers
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- To use the famous French discount website ventesprivees.com to promote and sell the new Peugeot 1007
- To utilize an innovative media (particularly in the automobile market) as a promotion tool
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- Create a qualified mobile database
- Create traffic on Chanel's wap site
- Inform consumers about new collections
- Test the effectiveness of Web/mobile campaigns
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- To take part in the launch of an innovative new scooter
- To generate in-store traffic
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- To recruit 4,000 people in the young/active target demo
- To reinforce the buzz created by 10 important local blogs
- To persuade the target demo to attend the event only through the buzz created by the street marketing
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- To introduce CANAL+ to the VOD market
- To reinforce the image of CANAL+ as a leader in new technologies
- To create a real case study
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- To extend the mobile Web experience to community functionality & content
- To use the mobile as a marketing/operational channel
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- Propose interactive features to the viewers
- Generate revenues
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- Provide instant notification to end user in case of incident in the house
- Communication between home panel and the central server
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- To develop a pre-sale point of contact
- To boost in-store repeat business from loyalty program card holders
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- To make the CanalSat TV portal accessible on mobile (streaming TV)
- Installation of a single platform for the mobile services of Canal+ and CanalSat
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- Offer exclusive Mobile content to its listeners
- Differentiate the radio from its competitors
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- To create interactivity with the readers of Direct
- Evening and the TV viewers of Direct 8 by utilizing SMS+ contests with high level prizes
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- Provide an interactive element for audience members using their mobile phone
- Create a new genre of interactive entertainment for the Canadian market
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- To boost the launch of a new brand for young clients (Ecureuil)
- To create a community portal dedicated to the young audience
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- Increase the awareness of the Festival amongst the 18-35 year olds
- Increase the clientele during the Festival
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- To build an opt in database
- To create vibe around FIDO brand
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- Increase the revenue of the wholesale department
- Provide complete solution including content (local and international)
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- To reinforce the Brand’s appeal to a target market 11-18 year-old females
- To offer an original network promotional campaign
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- To extend their customer reach
- To offer real time information to their members about the price of gold and any precious metal
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- To create interactivity between the guests and the viewers of the live TV show
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- To extend the mobile Web experience through the launch of a European music social network
- To position MusicMakesFriends as an innovator with the 12-34 target demographic
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- Propose interactive features to the viewers
- Generate revenue
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- Deliver text messages to Canadian subscribers from Skype client
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- To create an interactive campaign to share customers’ travel experiences with TGV/SNCF
- To promote the regional tourist trains of SNCF
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- Offer alternative payment solution
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- Dailymotion has become the YouTube of Europe
- Goal to extend the Web experience to mobile phones
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- Extend the Yellow Pages service in France to the mobile phone
- Create a simple, intuitive interface making it easy for customers to access number lookups
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- Successful launch of Renault Twingo
- To boost in-store dealer visits from potential customers
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