Y
Yellow Pages

Air France
Goals
  • Extend the Yellow Pages service in France to the mobile phone
  • Create a simple, intuitive interface making it easy for customers to access number lookups
  • Have the application promoted/distributed through Mobile Operators
Solution
  • Design and development of a downloadable (DOJA/JAVA) application for Bouygues Telecom
  • Use of a client-server architecture, interfacing with the Yellow Pages infrastructure
  • Launch of the service in conjunction with Bouygues
Results
  • 10% response rate for reservations
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