Y
Renault

Air France
Goals
  • Successful launch of Renault Twingo
  • To boost in-store dealer visits from potential customers
  • Create buzz across multiple target demos in both automotive and mobile handsets
Solution
  • Development of Twingo WAP site: Wallpapers, images, cool "Digital Lighter"
  • Cross marketing across Renault and Nokia
Results
  • Twingo WAP site visits: 17,906
  • Pages viewed: 68,915
  • 2,000 participants
  • 200 test drives
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