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Goals
- To take part in the launch of an innovative new scooter
- To generate in-store traffic
Cinematic
- E-mailing a personal code to a pre-qualified database
- Participants must go to the retail stores to see if their code is the winner
- Participation in an instant win game by sending an SMS from the store
Results
- 120,000 delivered codes
- 1.5% participation rate (in stores)
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