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Goals
- To use the famous French discount website ventesprivees.com to promote and sell the new Peugeot 1007
- To utilize an innovative media (particularly in the automobile market) as a promotion tool
Cinematic
- SMS push to reserve one of the 192 Peugeot 1007's available
- Call-back from the nearest Peugeot dealer to set up a test drive appointment
Results
- 10% response rate for reservations
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