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Goals
- To extend the mobile Web experience through the launch of a European music social network
- To position MusicMakesFriends as an innovator with the 12-34 target demographic
Solution
- Conducted a market analysis of the mobile/web convergent music services
- Defined the product mix and developed the deployment strategy for the MMF mobile services
- Integrated the audio streaming technology
Results
- Entire project management
- Off-portal wap site development
- JAVA application development
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