M6

Air France
Goals
  • To create interactivity between the guests and the viewers of the live TV show:
    "T’empêches tout le monde de dormir"
Solution
  • Distribution of the SMS/MMS sent by the TV viewers during the live show
  • Development and creation of the screen layout and content
  • Content moderation tool development
  • Technical supervision during every live show
Results
  • Support during the first season and the presidential election campaign special events
  • For each show: statistics reporting (the most used words / guests generating the highest SMS traffic)
  • New partnership with PAF Production (and France Television)