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Goals
- To reinforce the Brand’s appeal to a target market 11-18 year-old females
- To offer an original network promotional campaign
- To generate in store traffic
- To distribute an inexpensive perennial promotional support item
Solution
- Creation and distribution of a leaflet that includes direct mobile links
- Quizzes
- Mobile goodies (logos, photos, ringtones)
- 'Fun' mobile services
Results
- 1,000,000 leaflets delivered
- Conversion rate:
- 2.8% for sweepstakes and 80% for goodies
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