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| Festival du Nouvau Cinema |
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Goals
- Increase the awareness of the Festival amongst the 18-35 years old
- Increase the clientele during the Festival
- Create a viral buzz in the targeted group using innovative communication and ticketing approaches
Solution
- Generation Mobile developed the concept: Mobile payment for ticket pre sale at $5 and the promotion
- Exclusive shortcode with Bell Mobility
- Set up of the message flow and Billing system with Generation Mobile
- Service ran from one month and ended 2 weeks before the beginning of the Festival
Results
- The M-payment represented 10% of the on-line sales
- 70% of the sales were completed on last days of the pre-sales
- The average number of tickets sold to user was 3 (whereas the maximum allowed was 4/user)
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