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Goals
- To boost the launch of a new brand for young clients (Ecureuil)
- To create a community portal dedicated to the young audience (no mention of banking)
- To develop the mobile version of www.ecureuil.fr
- To reinvigorate the brand by associating it with new media
Solution
- Mobile site development
- On Deck distribution (3 French mobile operators)
- Production of original mobile content (video/logos/ringtones)
- Project management
Results
- Awareness objectives reachede
- Nearly 80,000 pages seen by 9,000 unique visitors to the WAP site
- 250 downloads of logos/ringtones during the campaign
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