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Goals
- Provide an interactive element for audience members using their mobile phone for DP2, a global TV Production company
- Create a new genre of interactive entertainment for the Canadian market
- Show plays daily from 1pm – 2pm EST across the E! Entertainment channel
Solution
- Provide an entertaining experience utilizing either Text Messaging or IVR (interactive voice response) based on the show quiz format
- Provisioning of a dedicated short code and 1-900 number to support interactive elements
- Develop an integrated reporting mechanism to manage both messaging and voice real time statistics
Results
- 3% to 5% participation of total audience
- Development of 2 additional programs to be aired
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