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Goals
- To create interactivity with the readers of Direct
- Evening and the TV viewers of Direct 8 by utilizing SMS+ contests with high level prizes
Solution
- SMS+ contests: instant win/quiz/voting
- Logistic management of the contests: drafting and registration of the rules purchase and forwarding of the prizes management of the winners
- CRM mechanism by SMS
Results
- 12 similar campaigns since January 2007
- More than €15,000 of prizes awarded!
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