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Goals
- Dailymotion has become the YouTube of Europe
- Goal to extend the Web experience to mobile phones
- Create an exclusive agreement with Mobile Operator SFR (Vodafone Live)
- Show technology leadership of Dailymotion on mobile phones
Solution
- Consulted on the development of the Dailymotion mobile strategy
- Operational lead for the Dailymotion/SFR partnership
- Joint development of the communication campaign for the launch of the SFR/Dailymotion mobile pack (Sony Ericsson W660i)
Results
- Project management/Coordination/Technical support
- Vodafone Live WAP portal : Video browsing / Community services
- JAVA application : 'Snap & Share' video application
- Rich media service : improved ergonomics for the WAP services
- MMS : Video messaging
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