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Goals
- Offer exclusive Mobile content to its listeners
- Differentiate the radio from its competitors
- Generate revenue
Solution
- Create exclusive ring tones and voice greeting messages with famous radio’s anchor
- Web page development for the mobile storefront
- Integration of the mobile storefront in the radio's web site
- Set up the payment method and the delivery process
- Customer care management
Results
- Downloads of hundreds items within the first months of operation
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