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Goals
- To develop a pre-sale point of contact
- To boost in-store repeat business from loyalty program card holders
- To develop the use of interactive media
- To propose new services & promotions for customers
Results
- 1€ invested in this campaign generates a turn over of 4.2€
- A 30% response rate
- An average transaction amount 2X higher than the initial promotion – approx. 20€
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