Alla Wahasa

Air France
Goals
  • Propose interactive features to the viewers
  • Generate revenue
  • Handle the specificities of the different covered countries
Solution
  • Partner with SMS aggregators and premium number providers for both text messages and voice services in 18 countries
  • Interconnect with each of the provider
  • Voting application with the capacity to display results online
  • Back office interface
  • Text to screen application handling Arabic and English text messages
Results
  • More than 13,000 votes per day
  • Show has been renewed for 3 years