Adidas

Air France
Goals
  • To generate traffic on an event-driven Website
  • To create a buzz about the campaign
  • To generate in store traffic
  • To increase the 'coolness' perception of the brand by its consumers
Cinematic
  • Web to mobile voice message delivery application development
  • Back-office application development
  • Sending the voice message to the retail partner database (about 60,000 mobile contacts)
  • Project management

Results

  • 105,000 Unique Visitors in less than a month
  • Result rate : 99.6% successful calls to the retail partner database database