Silverback Wireless

Company

Agency Services

Technology Expertise

Our mission is to develop, market, and license technology, content and applications, mobilizing products and services across multiple media platforms:

Strategy development and consulting
Application development
Project execution
Program launch
Tracking, reporting, analyzing
Builder of multi-access media strategies for brands, broadcasters and advertisers
Part of the publicly traded company Silverback Media (listings on London and Frankfurt exchanges)

Multi-mobile channel technology expertise in Toronto, Paris, Montreal
SMS/Text Application development
Mobile video streaming/downloads
.mobi, WAP, java portal development
Interactive TV, Web, Sign applications
Mobile Ad Serving – banner/video (Adserfer Platform)
Fully connected directly to all Mobile Operators in Canada
600+ short-code campaigns launched to date since 2002
Processes 17M+ text messages monthly

Our Approach

Marketing & Technical Consulting:
Today, the mobile phone is a mass and tactical media. It provides brands with a more direct and personal communication channel than traditional media. Silverback Wireless helps its customers to elaborate their Mobile Marketing strategy by following an experienced consulting methodology. The integration of this powerful tool in a Marketing Mix is aimed to address major needs of brands:

To generate qualified traffic in retail shops or websites
To recruit new customers
To build customer loyalty
To modernize brand image
To strengthen CRM strategy
To boost existing content or medias
To assess ROI in real time
To generate significant added revenues

Conception & Implementation:
Silverback Wireless handles all the different steps in the conception and deployment of Mobile Marketing solutions:

Product Mix Definition
Promotional Package elaboration
Direct marketing campaign management
Rights sourcing & clearing
Content creation
Mono- or cross-media service conception & development (SMS, WAP, WEB, SVI)
Project Management/Follow up
Post-campaign report

Project Management:
The IT Services activities of Silverback Wireless are based on:
Expertise: R&D and Process engineers

Multi-channel, reliable and scalable platform: M-cast V4.1

The technical architecture provided by Silverback Wireless offers reliability and security with a SLA of more than 99% (IP-LABEL source). The quality is enabled by:

Technology with cutting edge features
Dual Firewall and Load Balancer system
Redundant architecture
Two distinct and secure environments (Pre-production & production)
Incremental and Full Backup system

Analysis & Datamining:
A cell phone is a personal, intimate device, and is therefore an attractive means for marketers to reach consumers in innovative, direct and powerful ways:

Real-time analysis of recruitment, customer loyalty, ROI...
Audience segmentation to implement accurate CRM and Mobile Marketing campaigns
Increase ARPU (Average Revenue Per User) with cross and/or up-selling actions, automated or not

Management

Paul Amsellem | Global Managing Director

Paul received his M.A. (Finance) from Universite Paris IX Dauphine. He is a pioneer in the mobile marketing space, and leads Silverback's mobile marketing business. He founded Cellcast-Interactif in 2001 and built it into a top mobile marketing company servicing many leading European companies, including TF1, Canal+, Skyrock, Nokia, Sony Ericsson, France Television, and Caisses d'Epargne. Prior to Cellcast-Interactif, Paul was the founder and CEO of Phonevalley, France's first SMS company. He started his career at Wunderman, a subsidiary of Young and Rubicam, leading the company's CRM initiative worldwide. He is the founder of the French Mobile Marketing Association.

Jim Brown | Managing Director, Americas

Jim was formerly the Director, Mobile Portals and Messaging, for Rogers AT&T Wireless where he was responsible for the management of SMS and WAP data services, including strategy and business case development and positioning, as well as leading the implementation and execution of the strategy. He started his professional career with BCE Inc., where he last served in various management capacities at both Bell Canada and Bell Mobility. Most recently, Mr. Brown was co-founder and Director of Voice Courier Mobile Inc., one of Canada’s leading mobile application and aggregation companies, purchased by FMG Inc. Jim is also a co-founder of the Toronto chapter of Mobile Monday (www.momotoronto.com), a global, mobile industry-focused association with the goal of fostering the growth of the wireless industry through the sharing of ideas, best practices and trends. Jim has a MSc (Telecommunications) from Syracuse University, as well as completing numerous advanced academic and communication industry executive development programs.

Terry Ham | President & COO

Terry comes to Silverback Media with over 20 years of experience in the technology sector and an outstanding track record in the Internet, e-commerce and digital marketing spaces. He was the founder of C3 Online Marketing Inc., a provider of online solutions for marketers designed to attract and retain online relationships. Terry became the COO of True North Corporation after C3 was acquired by the company, where he was responsible for integrating numerous business units, creating a single sales force selling an integrated online marketing product line, and re-branding True North. Prior to founding C3, he was the Chief Business Development Officer at BCE Emergis Inc. where he crafted significant customer agreements and helped to define the company’s strategies for mergers, acquisitions, partnerships and alliances. Terry held several other senior management positions with BCE Emergis, including President of BCE Emergis (U.S.). Before joining BCE Emergis, he was President and CEO of Newstar Technologies Inc. where he guided the transition of Newstar’s business model from traditional facilities management services to e-commerce software and transaction processing. His successful execution of this strategy led to partnerships with industry leaders, including Microsoft and Price Waterhouse, and eventually to the acquisition of Newstar by BCE Emergis.

Martin Doane | CEO

Martin is a graduate of the University of Western Ontario and Osgoode Hall Law School. He brings 17 years' experience as a lawyer and over a decade in the corporate finance, M&A, and venture capital spheres. Martin has developed a global network of capital markets and business contacts, and has served as the Managing Director of a merchant banking firm, as well as an officer and director of numerous public and private companies in the financial services and technology sectors. He was recently awarded the Queen's Jubilee Medal for his exemplary contribution to Canadian life.