Brand Partners

Why Go Mobile?

Today's mobile device is a mass and tactical media engagement tool. It provides brands with a more direct and personal communication channel than traditional online media. Silverback-Wireless is a company focused on providing and utilizing solutions based on cutting edge telecommunication information technology. Our new Mobile Marketing Server communication platform has enabled us to continue along this focused path as we strive to assist companies in sending information and advertisements easily to mobile devices automatically using SMS and Wap technologies.

SBM Publishing - Mobile Marketing Essentials

Develop great marketing campaign strategies, build brand value and create strong customer relationships on the world's most personal communication device.

In today's interactive marketing landscape mobile marketing is quickly gaining momentum. Mobile internet, 3G broadband connections, mobile email, sms-based services and sweepstakes, mobile television, branded games and content, social networking and comunities. This and much more is available through one tiny piece of electronics that people carry with them for the best part of the day, every day. Building a relationship through mobile using these features is new territory for most marketing and brand managers. And with 50% of the world's population owning a mobile phone, it is fair to say that mobile marketing offers the highest potential reach in the history of mankind.

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• Recent News
SBM Publishing releases "Mobile Marketing Essentials: Strategy & Best Practices" book
2008/03/27


Silverback Media Partners with Puretracks, A Digital Music Provider, To Deliver Both Music And Mobile Content Promotions Through The Use Of A Single Pin
2007/12/24


Terry Ham Joins Silverback Media as President and Chief Operating Officer
2007/11/08


SBW Paris and FollowCom Manage Mixed-Media Campaign for global brand, Gemey Maybelline
2007/11/06


Limited edition Renault Twingo by Nokia Renault plays the mobile game with SBW/FollowCom
2007/10/17


SBW ANNOUNCES PLANS TO CONVERT LARGE NUMBERS TO THE MOBILE INTERNET WITH ITS WAP BUILDER.
2007/10/09

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